The infrastructure behind it
Smart+ and clean data connections as leverage.
Smart+ Campaigns automatically optimize toward your most important business goal, while Pixel + Events API supply the data foundation for it.
Generic playbooks ignore how your customers actually buy. We build campaign structure and budget logic around your real funnel — from awareness to re-order.
We analyze your existing account, audiences and conversion paths before changing anything.
Structure across TOF, MOF and BOF, aligned to search, spark and shop ads instead of isolated single campaigns.
Clear rules for when budget scales, pauses or gets reallocated — data-driven, not gut feeling.
A prioritized plan for which hypotheses get tested when, to shorten learning curves.
For advertisers and digital performance agencies who want to build TikTok strategically instead of reacting campaign by campaign.
Smart+ Campaigns automatically optimize toward your most important business goal, while Pixel + Events API supply the data foundation for it.
In a first call, we analyze where you stand and show you the fastest path to results.